
FACT! Testimonials are THE best form of marketing message you can use. 95% of us are followers and the other 5% are innovators. People are eight times more likely to use a product/service if they know someone else that had to make the same decision, were eventually satisfied.
For that reason, I use a REAL testimonial in all my ads. Since I've been using it my responses on all my ads have increased dramatically. But to place a different testimonial in my ads every week, I had to start chasing testimonials.
And what did you thank happened? I started treating every client like a person that may supply me with my next testimonial. Service quality improved and I have a whole lot more happy clients. And happy clients tend to tell other people about your product/ service. And it all snowballs on you.
I cannot wipe this huge grin from my face!
Provide value to every person you meet. Study Success. And ask questions.
Happy Testimonial hunting.
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